Overall Loyalty to Manufacturer Award goes to Toyota

In their 14th year, the R.L. Polk & Company Automotive Loyalty Awards saw The Overall Loyalty to Manufacturer award go to Toyota, unseating General Motors from its nine-year run. Toyota cleaned up two more categories – Mid/Full-Size Car for the Toyota Prius and Mid/Full-Size SUV for the Lexus RX – and also secured one of the new ethnic category awards, taking home the honors for Asian-American brand loyalty. … Continue Reading

The people have spoken: Toyota drivers still pleased with their cars

Unless you live in a box, you’ve heard about the recalls Toyota has made in recent weeks.  Whether you drive a Round Lake used car or new Toyota model, your car might be affected.  Rest assured that Toyota is doing everything they can to make things right!

Despite the recalls, many Toyota drivers are still very happy with their Toyota models.  This is great news, especially for your local used cars Gurnee dealership.  They want to keep loyal drivers coming in for more!

For example, one mother in Georgia has owned about 30 Toyotas over her lifetime.  She stands by the product and her four children do too.  Currently, this mother drives a Yaris and the other family members own a Solara, Camry (2 of them), and a few drive Tundras.

Also, many Prius drivers over the country are adamantly standing by their vehicle of choice.  They feel the hybrid car has met their needs overall and will continue to do so after the problems are fixed.   A gentleman in New York was asked about his Prius and he feels so strongly that he described it as “integrating into his life”.

From a psychological perspective, if a person has a strong loyalty to a particular brand they’ll defend it in case of an attack, as what has happened with some Round Lake used car Toyota owners.   Sometimes, instead of switching to something else, they’ll start to like the product even more.

It’s evident that Toyota has done a good job of providing quality and safe cars that have gained a loyal fan base.  Once those auto’s affected are fixed and sales begin to increase again, Toyota will be able move on to bigger and better things!

TOYOTA EXTENDS BRAKE OVERRIDE FEATURE TO PROVIDE AN ADDITIONAL MEASURE OF CUSTOMER CONFIDENCE

TORRANCE, Calif., February 22, 2010 – Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.

The following year models have been added to the list of vehicles which will receive brake override upgrade: 2005-2010 Tacoma, 2009-2010 Venza and 2008-2010 Sequoia. Toyota previously announced that the system would be installed onto the 2007-2010 Camry, 2005-2010 Avalon, and the 2007-2010 Lexus ES 350, 2006-2010 IS 350 and 2006-2010 IS 250 models.

The brake override feature is not an integral part of the recall remedy, but is instead being added as an extra measure of confidence for Toyota owners. It will be installed on Tacoma and Venza at the same time as the recall modifications are performed.

Notification to customers regarding brake override installation for Sequoia will be sent separately from the current recall campaign for sticking accelerator pedals.

In addition to upgrades on existing vehicles, this feature is scheduled to be incorporated into future new production of most models sold in the United States by the end of 2010.

“Expansion of this  brake override feature underscores Toyota’s commitment to building the safest and most reliable vehicles on the road, as we have for 50 years, and to ensuring that our customers have complete confidence in the vehicles they drive.” said Jim Lentz, President and Chief Operating Officer of TMS.

Detailed information and answers to questions are available to customers at www.toyota.com/recall and at the Toyota Customer Experience Center at 1-800-331-4331.

Classic Toyota Ensures Quality

Stay informed: recall questions answered

Recently, issues have arisen concerning several Toyota models, and the automaker is doing everything in its power to fix these problems. Toyota is providing answers and advice on what Toyota car owners should do to make sure their vehicles are running safely and securely. Toyota dealerships as local as Round Lake used cars Toyota dealer Classic Toyota stand behind their vehicles and suggest taking all the following precautions regarding the models in question. … Continue Reading