Toyota #1 Automotive Brand in 2011 Interbrand report
Interbrand - a keystone international brand consultancy – has recently issued its annual report of the top 100 global brands. Once again, Toyota has been voted the #1 global automotive brand, taking the #11 overall spot. Interbrand ranks brand-strength using three core criteria: financial performance, role of brand in purchase decision and likelihood that brand strength will contribute to future earnings for the company. Despite recent adversity, Toyota has continued to excel in these three categories.
A couple of key events in the past few years have challenged Toyota Motor Company (TMC) and its new car dealers. Waukegan knows that, in 2012, TMC responded swiftly and effectively to a series of recalls that threatened to tarnish the Toyota name. This year, the effects of global economic downturn on the car industry were intensified when a tsunami ravaged Japan, temporarily crippling much of Toyota’s production capacity. In both situations, however, Toyota persevered and emerged stronger than before. As a result, brand value has jumped 6%.
This is largely due to to Toyota’s revamped focus on safety, quality control and environmentally conscious technology. Since the recalls, Toyota and its engineers have personally responded to and resolved thousands of service calls and complaints from Toyota customers. New Toyota models are now equipped with a standard brake override system that will ignore erroneous input from drivers in emergency situations to ensure safety and prevent malfunction.
On the environmental front Toyota is continuously evolving the Prius line to keep it on the foremost frontier of environmentally friendly driving. The Prius family has expanded and will soon include a compact, family and plug-in versions. Additionally, Toyota researchers have recently made progress on a new yeast the will boost bio-fuel output and make ethanol a financially viable alternative to fossil fuels.
Though the recognition from Interbrand is important, customer loyalty and satisfaction remain the key metrics by which Toyota measures the success of its brand. Each year, TMC strives to bring its customers the best vehicles on the road today, burnishing its position as the #1 automotive brand on the globe. And as its source for new and used cars, Kenosha drivers can turn to Classic Toyota for all of their automotive needs.