True Marksmanship: Fred’s Take on the Month at Classic Toyota

Hello everyone! It’s Fred Marks again, General Manager of Classic Toyota. I am excited to continue my monthly feature on our Toyota automotive blog.  This past month has been all about Toyota’s top sellers like the Prius, Corolla and Camry. The latter, a longtime cornerstone in our line, has been significantly updated for 2012 – I’m sure you’ve heard all about it. If not, Toyota has recently announced a robust marketing campaign that will make sure everyone knows about the 2012 Toyota Camry’s imminent release.

“It’s Ready. Are You?”

This is the slogan accompanying the unveiling of the 2012 Camry. The slogan will headline a wide-ranging marketing campaign breaking ground in five major marketing areas: broadcast, print and digital, social media, out of home and consumer experiences. The folks upstairs at Toyota Motor Co. recently released details about the scope of each of these exciting marketing strategies to all new car dealers. Waukegan, here is what you need to know:

• Social media: Camry Effect allows U.S. Camry drivers to connect friends, tweet their experiences and post progress on their Facebook pages. Now you can share what you love so much about your Camry
• Broadcast: Six TV spots during popular broadcasts like NBC’s Sunday Night Football, Two and a Half Men and the Toyota Halftime Report during next year’s Super Bowl.
• Consumer experiences: The Toyota Drive Center national ride and drive tour is one of 125 opportunities for people to test drive the 2012 Camry.
• Print: The 2012 Camry will appear in publications like TIME, Business Week, Oprah and People.
• Out of home: Outdoor and digital billboards will be prominent, including a spot in Times Square.

All of these advertising mediums are designed to build awareness about the key features, both ongoing and new, that will burnish the Camry’s position as America’s best-selling car. And I don’t say that last phrase frivolously: 90% of all Camrys sold in the past decade and a half are still on the road today. Here’s why:

Highlights and New Features: 2012 Toyota Camry

• 43 city mpg (LE)
• Premium HDD Navigation
• JBL GreenEdge Audio System
• Enhanced space with redesigned cup holders
• Available 3.5-liter V6 DOHC 24-valve VVTi-engine: 268 horsepower / 248 lb-ft of torque
• Paddle shifters
• Eco Drive display
• Available Blind Spot Monitor (BSM) and Backup camera
• Star Safety System
• Tire Pressure Monitor System

Given this list of impressive new innovations and features, it’s clear the success of the Camry in the U.S. will continue. Each year, Toyota and your Gurnee dealerships strive to keep the Toyota line at the forefront of efficient, practical and safe driving. The 2012 Camry is a testament to this philosophy.