Promising Ethanol breakthrough from Toyota

The automotive industry’s environmental trendsetter is once again setting precedents. Recently, Toyota Motor Corporation (TMC) announced a series of developments in the fields of ethanol and automotive “greening” that promise to have a huge impact the industry. The headline here is a new strain of yeast that significantly boosts the yield of ethanol bio-fuels. This could be the breakthrough that will help bio-fuels finally permeate the automotive market as the cheaper, more efficient alternative to fossil fuels.
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The fresh, functional 2011 Yaris

In much the same way that Toyota leads the industry in fuel economy, it is setting the tone for the next generation of practical compacts. At any local Toyota dealership, Kenosha drivers are no doubt taking notice of the 2011 Yaris and its many flavors. Alongside the Yaris Sedan, 3-door and 5-door Liftback options are also available. In terms of functionality and fun, there is a Yaris for everone.

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A new Toyota FT-86 II concept

As an automotive enthusiast, I find it necessary to step back once in a while and take inventory of some of the up and coming concepts soon to personify the term “sports-car”. Given the multitude of newsworthy developments from Toyota (like the revolutionary Prius line) the occasional concept car is a welcome reprieve. Don’t get me wrong; my excitement about the Prius and what it means to the automotive industry is at least commensurate with my vain infatuation with sports cars. But let’s face the fact that concept cars like the FT-86 II from Toyota are just plain sweet.

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Toyota, Camry Vincentric “Best Passenger Car Value”

Vincentric has recently named Toyota the “Best Passenger Car Value in America for 2011″ in the seventh year of the award. For years, Vincentric has been procuring cost-of-ownership statistics for car makers across the country. Vincentric evaluates companies based on eight specific criteria that reflect an overall low depreciation rate over the life of a given vehicle. What does this mean to the driver? A low depreciation rate means the money you invest in a Toyota vehicle is well spent; our line of well-built vehicles retain their original value longer than our competitors.

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2010: Achievements and plans for the future

The first decade of the new millennium is fading. There is just enough time left to look back on the past year’s achievements. Despite a series of recalls, Toyota responded to its customer’s needs in top-tier fashion. With over 5 million cases resolved to date, Toyota Motor Corp. now looks to ensure high safety standards and customer satisfaction remain focal points in 2011.

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