Overall Loyalty to Manufacturer Award goes to Toyota
In their 14th year, the R.L. Polk & Company Automotive Loyalty Awards saw The Overall Loyalty to Manufacturer award go to Toyota, unseating General Motors from its nine-year run. Toyota cleaned up two more categories – Mid/Full-Size Car for the Toyota Prius and Mid/Full-Size SUV for the Lexus RX – and also secured one of the new ethnic category awards, taking home the honors for Asian-American brand loyalty. … Continue Reading
