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Toyota Increases Production on 2010 Prius

June 10, 2009 Toyota News No Comments

toyota-prius-factoryWaukegan Prius fans will be thrilled to learn that due to a great new product and very high demand, Toyota has decided to increase production on the new 2010 Prius.

Receiving 80,000 pre-orders, far more than expected, Toyota was flattered and overwhelmed by the amount of interest shown in the new model. Having only predicted 100,000 sales in all of 2009, the pre-orders alone exceeded all expectations. In order to satisfy all these sales, with extras to spare, Toyota increased production from 43,000 units to 50,000 units per month, a 25 percent increase.

Previously, Toyota had planned on producing 400,000 new 2010 Priuses per year once they are available everywhere. However, with this new increased demand, they have upped their numbers and will now be pumping out around half a million per year.

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2010 Toyota Prius

priusimageThe 2010 Prius keeps the same basic look of the ‘09 model but comes with a plethora of updates that increase its efficiency and driving fun. With the Prius look already so established and popular it makes sense Toyota would keep the appearance similar, but don’t let this third-generation edition fool you. The 2010 Prius includes a number of significant upgrades — including considerably increased fuel efficiency, a bigger engine, better control over driving modes, increased cabin space, and smarter exterior features.

Design-wise, the clearest change in the 2010 Prius is the front fascia. Headlights more aerodynamically presented bestow the hybrid with more attitude attitude than it has had in previous generations, and the 2010 model boasts a more menacing grille, a new design that features the Toyota emblem between a split grille. These new design cues give a sportier, ready-to-pounce stance for this year’s model.

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