Toyota to join the bleacher bums at Wrigley Field
Wrigley Field means a variety of things to different people. To veracious Cubs fans it stands for their undying belief in their beloved team, good times with good friends, and refreshing summer ale. To people who are lucky enough to have it part of their community, it is a true and beautiful landmark.
The ballpark was built in 1914 and was originally known as Weeghman Park. It is the second oldest ballpark in major league baseball behind Fenway Park in Boston, which was built in 1912. No wonder community members are so drawn to protecting and preserving this historical ballpark.
Toyota will soon have a hand in helping to preserve and protect Wrigley Field thanks to a sign permit that has been approved on May 25th. However, this approval did not come easily. It was with the support of Alderman Tom Tunney that the sign became possible. At a prior buildings committee hearing, Tunney’s view on installing the Toyota sign was not viewed in a positive light as he stated it would not be “in keeping with the character of the neighborhood or the spirit of the landmarks”. Even though there is both current community support and objection, in the big picture, the Toyota sign is a blessing in disguise for the historically famous ballpark. It may even remind you of the super friendly salesman from the Gurnee Toyota Dealership that sold you your recent eco-friendly Prius.
The 360 square-foot sign will not block any of the views from the rooftop clubs in the outfield location. While it may give props to the automaker and dealerships, such as Toyota Kenosha, the main reason for its placement is to bring in much needed revenue. The sign may create as much as $2.5 million annually to help preserve and maintain Wrigley Field. This should make all Cubs fans smile, as it will help prevent hikes in ticket prices or food items, allowing them to continue to support their team without having to pay more.
The approval does come with a catch, and that is the Cubs cannot install any additional outfield signs that can rise above the existing bleachers until June 2014. What does this mean for Wrigley Field at this moment? Well, a red illuminated Toyota sign will be placed about 40 feet above the left field bleachers. If the entire City council approves the actual Toyota sign coming up on June 9th, then a sign most likely will be installed and visible to all within days after the city’s okay.
